BlueRibbon Software
Sports Data
About BlueRibbon Software
BlueRibbon Software was an innovative technology and gamification company. Founded in Israel in 2017, they developed specialized marketing and jackpot platforms primarily for the iGaming and sports betting sectors. They were successfully acquired by the gaming giant DraftKings in 2021.
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Related Companies
DraftKings is a prominent American digital sports entertainment and gaming company. Headquartered in Boston, Massachusetts, it was established by former Vistaprint employees Jason Robins, Matthew Kalish, and Paul Liberman. The platform originally launched strictly as a Daily Fantasy Sports (DFS) provider, allowing users to participate in single-day cash prize contests. Following the 2018 U.S. Supreme Court ruling that struck down federal bans on sports wagering, DraftKings rapidly expanded into legal online sports betting (Sportsbook) and online casino gambling (iGaming).
DraftKings Predictions operates as a dedicated free-to-play predictive gaming platform under the broader DraftKings umbrella. It engages users through sports forecasting pools, pop culture trivia, and promotional contests. The platform serves as a customer acquisition and fan engagement tool, allowing participants to compete for cash prizes and reward points without financial risk, bridging the gap between casual entertainment and real-money sports betting.
DraftKings Sportsbook USA operates as a digital sports entertainment and gaming company. It offers mobile and retail sports betting services across numerous regulated US states. Utilizing its proprietary SBTech technology platform, the operator delivers an extensive range of pre-match and in-play betting markets, integrated daily fantasy sports, and proprietary pool betting products to American consumers.
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