Flutter Entertainment
Other · Founded 2016 · Ireland
About Flutter Entertainment
Flutter Entertainment is the world's top-1 multinational online sports betting and iGaming operator.
Flutter Entertainment operates a massive federated business model, managing a portfolio of the most iconic "local hero" brands in the gambling industry. ts major brands include:
- FanDuel (the top-1 online sportsbook and iGaming platform in the US)
- Paddy Power
- Betfair
- Sky Betting & Gaming
- PokerStars
- Sportsbet
- tombola
- Sisal
Flutter Entertainment holds the top-1 market position across multiple highly regulated territories, including the US, the UK, Ireland, Italy, and Australia. The company provides massive online consumer platforms for sportsbooks, fantasy sports, online poker, and casino gaming (iGaming), alongside dedicated physical betting shops in the UK and Ireland and business-to-business (B2B) pricing solutions.
While the legal holding corporation has older incorporation roots, the modern entity was formed in 2016 through the high-profile merger of Paddy Power (originally founded in 1988) and Betfair (originally founded in 2000). The corporate group officially rebranded to Flutter Entertainment in 2019.
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