Mediacle

Founded in 2009, SOFTSWISS is a strategic technology partner for iGaming operators worldwide. With almost two decades of experience, the company delivers compliance-focused, scalable solutions that provide operators with the reliable foundation to launch, grow, and expand confidently across regulated markets. The SOFTSWISS modular ecosystem addresses every core operational requirement of a modern iGaming business: - Game Aggregator: a single API integration delivering 40,000+ games from 300+ verified providers, built for performance, scalability, and rapid market entry - Sportsbook: a fully featured sports betting solution combining extensive market coverage, integrated gamification, and advanced risk management tools - Prediction Markets Platform: an operator-ready solution for launching and managing prediction-based products alongside traditional betting offerings - Casino Platform: a modular, enterprise-grade platform providing operators with complete control over online casino operations at any scale Complementing its core products, SOFTSWISS provides managed services in player engagement and retention, anti-fraud, risk management, technical support, and industry intelligence, enabling operators to optimise performance and make data-driven decisions. Headquartered in Malta with offices in Poland and Georgia, SOFTSWISS operates through a global network of 2,000+ iGaming professionals across 30 countries. In 2024, the company strengthened its regional presence through strategic leadership appointments, including motorsport legend Rubens Barrichello as Non-Executive Director for Latin America. Today, more than 1,500 brands worldwide rely on SOFTSWISS technology, expertise, and industry knowledge to build, manage, and scale sustainable iGaming businesses.

Founded in 2010 and owned by GameRiver LTD, Playbro is a B2B iGaming studio providing specialized, high-volatility slot development, Web3 instant games, and custom platform solutions. The company operates under an Anjouan license and focuses on creating tailored gaming content to maximize operator revenue through diverse, brand-specific portfolios.

Affilka is a specialized, high-performance affiliate management and tracking software platform purpose-built for the iGaming, online casino, and sports betting industry. Operated as part of the international technology vendor SOFTSWISS, the platform was officially launched as a standalone brand in 2018. It initially originated as an internal module within the SOFTSWISS Casino Platform before being separated to operate independently and accommodate external, third-party platforms. The software provides an all-in-one performance marketing architecture to manage advertising campaigns, track player traffic, and optimize expenses: Flexible Commission Constructor: Allows operators to build custom payment schemes beyond standard RevShare, CPA, CPL, and Hybrid deals based on custom rules, country-specific constraints, or KPIs Built-In Payment Processing: Automates bulk payouts directly within the system using integrated payment systems like Neteller, Skrill, Cryptoprocessing, and wire transfers, or via a financial API for external PSPs Real-Time Analytics: Delivers detailed, structured statistics on player behavior, deposits, and sub-affiliate traffic that automatically update every 15 minutes Media and Multi-Brand Management: Centralizes marketing operations by allowing operators to run multiple online casino or betting brands under one roof, deploy public or private landing pages, and track localized banner campaigns Subaffiliate Tiers: Features multi-level referral tracking to let existing affiliate networks invite new sub-partners, generating cascading revenue models