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Pay4Fun is a leading Brazilian FinTech company and localized B2B2C payment service provider built specifically to service the entertainment, online gaming, and iGaming sectors. Founded in 2018 by Leonardo Baptista and Marlon Rupe, the company became a historic trailblazer in 2022 by becoming the first payment institution authorized by the Central Bank of Brazil (Bacen) to operate directly within the regulated sports betting and online gambling vertical.